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Combined Military Services Museum
The Combined Military Services Museum wanted an audience development plan to support its growth as it re-opened post the Covid-19 lockdown.
The museum needed to increase visitor numbers to build a sustainable future and to achieve that, it wanted to identify potential audiences, consider the experience it offered and how to market it to increase visits.
I took the team of staff and volunteers through a short branding exercise, designed to help them think about the experience they wanted to create. Through a series of Zoom-based workshops, we explored themes and stories, developing a statement that summarised the vision and captured the feeling of the museum.
This provided the basis for discussions about current and potential audiences, enabling us to prioritise targets and for me to develop a deliverable three-year audience development plan to move them forward.
This was supported by a 12-month action plan, a marketing plan, a web brief and some recommendations to get good quality visitor feedback.
The work was funded by the Culture Recovery Fund.